For those who follow me on Twitter will have noticed I paid a visit to the “sloany pony” on Wednesday evening to visit an old University pal who works for IPC. We had a great time over some nice beer catching up and discussing amongst other things social media, radio6 and it’s plight. The reason it was so interesting I was able to see the other side of the story, the ‘dead tree’ people’s side.
Anyway, a great evening during which I was given some sheets of dead tree (sorry Chris!) in the form of Uncut magazine. During the conversation we’d talked about music and how I’d shifted away from buying CD’s to renting my music from Spotify and that as a result I’d started to listen to much more music and to bands I’d have never have bought. Chris confessed to buying music purely on the cover, which is a risky business, but with Spotify (there are others of course) that cost of discovery is almost zero. I listed bands such as ‘the xx’, ‘two door cinema club’ that I’d probably never would have found or enjoyed if I’d have had to take a risk and pay 9.99 for.
So I’m home now and have Uncut in front of me and I’m dropping the 4 star album reviews into Spotify and happily checking out the albums at almost no cost to me. Most of the time, I’ll listen for a few weeks, get bored of it and move on. However, there are some albums that are just too good to rent and I’ll buy them for keeps.
Maybe they should bundle a subscription of Spotify when you subscribe to Uncut, surely doable, and cheaper than sending out those CD’s stuck to the cover and an easier way to get more people listening to more good music…I’ve discovered Lissie in the last 5 minutes..awesome.
The Orange Live event had several really great keynote’s with a particular highlight being Peter Sondargaard. A common theme through the keynotes was Social Computing and engaging with both customers and also generation Y as they enter the workforce. As a result Sondargaard pointed out, if you have any policy to block access to sites that encourage the conversation then you need to remove them pretty quickly.
So this almost constant mention of social computing and the importance of the conversation inspired some people to come along and check out the social media team at the event and find out what was happening and how. Several customers called in and asked to speak to people who could help them engage with their customers and we were more than willing to help. We also had a participant who owned the communication channel between his business and his top 35 customers and asked if we could help him engage and take the communication with his top customers to a new level, exciting stuff.
I’m sure we could learn more about social computing and having the 10 external bloggers who’ve links to initiatives such as Amplified, Organic and Media Aces it certainly helped me to expand my horizons as to what can be achieved and how. Maybe next year one of the breakout sessions will be social computing and we’ll get a chance to take the time to explain directly to the Execs present exactly what we’re doing at Orange Business, if you can’t wait till then get in touch or simply leave a comment.
Finally found some time to tidy up Flickr a little bit and pulled some of my favorite pictures into a single set, which is here
A keynote from Peter Sondergaard SVP Gatner, ended with the phrase “may the computing force be with you” but spent a great deal of time covering the topic of social computing and trust. In terms of social computing and it’s clearly ‘much more than just adding a Facebook logo to your web site’ was a key message from Gartner, a hugely respected thermometer of trends, was “do not put in place a policy or technology to inhibit this”, those that do will be big losers.
The example of a major Norwegian packaged food manufacturer was used and a little know fact that 18% of Norwegians eat pizza on Christmas eve. The IT department had engaged with its consumers and was talking parts in conversations with them. As a result of engaging with it’s customers a signal was picked up that ‘paprika’ was not liked in many of its pizza products. This signal identified through trusting the IT department to engage led to the development of a product that excludes ‘paprika’. This paprika-less pizza has gone on to be the biggest selling product in the range.
The trend of social computing was the number one trend highlighted by Gartner, the ability to engage the consumer and allow them to contribute to the business is not to be ignored. Technology can enable trust to be managed, revisit behaviors as the world is changing
also posted on the Orange Business Live Blog
Please don’t rush through a bill that is ill conceived. It show’s a total lack of understanding of the situation and a complete lack of backbone when it comes to dealing with the media Industry.
They need to find a new business model and focus on attacking their business partners. We buy the media, we use the media and now we’ve changed the way we use media, take Spotify as a example and they want to attack people in a completely unfair manner.
So I’m writing to you today because I’m very worried that the Government is planning to rush the Digital Economy Bill into law without a full Parliamentary debate.
The law is controversial and contains many measures that concern me. The controversial Bill deserves proper scrutiny so please don’t let the government rush it through. Many people think it will damage schools and businesses as well as innocent people who rely on the internet because it will allow the Government to disconnect people it suspects of copyright infringement.
Industry experts, internet service providers (like Talk Talk and BT) and huge internet companies like Google and Yahoo are all opposing the bill – yet the Government seems intent on forcing it through without a real debate.
As a constituent I am writing to you today to ask you to do all you can to ensure the Government doesn’t just rush the bill through and deny us our democratic right to scrutiny and debate.
Please listen to the people who you represent not the media moguls loosing a grip on their business models based from a bygone era.
Dr Rob Evans
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Posting this on the WordPress app for Android. turned portrait, the Desire could make mobile blogging very easy. Thumb typing is quick and easy and the spelling is quickly corrected by the software. So if you get a chance check out the WordPress app for Android it’s very slick, comments can be approved posts edited and new ones posted, quality.
So last week I posted that the iPad could become the device of choice for educational establishments. Now that the iPad is out, there’s been plenty of guides as to how to set up the iPad and it requires a computer. So for the iPad to succeed as a text book replacement whoever get’s one has to already have a computer to set it up or the educational establishment has to set them all up.
Maybe there’ll be some group set up function by Apple, or over the air configuration to prevent them all from having to be connected individually. Anyway, the reviews seem to be positive, but it’s not my cup of tea.