apple is in the enterprise

The need for IT support within the Enterprise is an interesting topic as some people believe that as more tech aware employees (Gen Y?) enter the workforce the need for IT support will shrink. We’ve all ready read about how the voice strategy is influenced by the users, but it’s now becoming clear that users are setting the agenda for mobile handset choice too.

If you step back a few years a corporate handset was a pretty basic Nokia handset (remember the 6310i) that was pretty much on a par with what consumers bought as well (I remember having two 6310i’s).

Now there’s a huge choice in the consumer space with devices such as the iPhone 4 and the HTC Desire which are very high spec devices. So when an employer hands over a blackberry curve or a Nokia E72 a lot of employees struggle with why they should use for a large portion of the day a device that is inferior to their own.

These high spec smart phones are capable of performing all the same tasks as the blackberry and they are at a price point were consumer adoption is high so the users flip the simcards around and bingo they are now able to use the handset they want in the Enterprise.

There’s two interesting elements to this, Apple is forging ahead almost by stealth into the enterprise without even trying and secondly it’s continuing the trend that we are now seeing that IT services and now hardware is heavily influenced by it’s users.

As I’m writing this news comes in that Apple may be moving on from the stealth approach, Apple is rumored to be poaching Enterprise Sales staff from RIM, makers of the Blackberry.

Also posted at Orange Business Live

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