Social Computing; enabling the conversation

The Orange Live event had several really great keynote’s with a particular highlight being Peter Sondargaard. A common theme through the keynotes was Social Computing and engaging with both customers and also generation Y as they enter the workforce. As a result Sondargaard pointed out, if you have any policy to block access to sites that encourage the conversation then you need to remove them pretty quickly.

So this almost constant mention of social computing and the importance of the conversation inspired some people to come along and check out the social media team at the event and find out what was happening and how. Several customers called in and asked to speak to people who could help them engage with their customers and we were more than willing to help. We also had a participant who owned the communication channel between his business and his top 35 customers and asked if we could help him engage and take the communication with his top customers to a new level, exciting stuff.

I’m sure we could learn more about social computing and having the 10 external bloggers who’ve links to initiatives such as Amplified, Organic and Media Aces it certainly helped me to expand my horizons as to what can be achieved and how. Maybe next year one of the breakout sessions will be social computing and we’ll get a chance to take the time to explain directly to the Execs present exactly what we’re doing at Orange Business, if you can’t wait till then get in touch or simply leave a comment.

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