We’re just days away now from people getting their hands on Apple’s latest product the iPad, a tablet device or appliance about twice the size of the iPhone. There is speculation that it’ll sell 6M units in 2010 which is a pretty huge number for what essential is a locked down appliance.
So where will all those devices go? Most if not all will go to the same people that (religiously) buy Mac books and Mac book air’s. I guess that most people will buy them to consume media whilst traveling or just sitting on the couch for instance watching episodes of Lost bought from iTunes, but who else could buy them?
We’ve seen the iPhone creep into the Enterprise at the expense of Blackberry (which ironically is creeping into youth culture with it’s built in IM app). How many emails do you now seen in your outlook inbox with the words ‘sent from an iphone’ at the bottom, I see a growing number. There is a view that the iPhone is a consumer device more so than a business supplied corporate handset, but due to it’s ease of use and the size and scope of the “there’s an app for that” store, we’re seeing it creep in as the power users phone of choice.
The ability of the iPhone to encroach into the enterprise shows that the iPad may well enter markets that it’s not initially aimed at too. Take the Text book market, text books are expensive (or they were when I last bought one!) and they are heavy to carry around. We’re already seeing text book publishers’ work with software companies to bring their content to the iPad. So could we see School, Universities, and educational establishments in general take up the iPad as the device of choice to provide the educational content?
I’m not sure if iPad will creep into the corporate environment as a lot of content creation goes on and at the moment the keyboard is king. However, I can see Apple selling a lot more than 6m iPads over the next few years into a whole host of new markets as it’s an easy to use/manage/upgrade wireless appliance with what looks like a great screen. What does this mean for the Telco’s; it means yet more networked devices requiring a pervasive network and ubiquitous computing creeps ever nearer.
I’ve been looking for a way to incorporate social media tools into day to day business for a long time. I’ve read about Twitter being used to update users of network incidents and outages, “we’re aware of this issue and we’re working on it”. I’ve been keen not to force social media tools upon the business for the sake of it, but to introduce them because there’s a need and therefore a willingness to use them.
Within Orange, we work hard to support the complex multi country deal teams and we collaborate quickly across teams and support the business. As a result the cross function teams arrange frequent team calls to share knowledge and use sharepoint to store frequently used documents, FAQ’s and guides. But those calls only happen once a month so forum to continue to share ideas and questions was requested.
We could have chosen a mailing list, of Sharepoint even, but a group within Yammer was suggested and we’ve started to run with it. The private group within Yammer allows questions, issues and idea’s to be shared (non-urgent obviously) and the niche community continues to communicate outside the monthly calls.
So social media is starting to filter into our day to day business not through pressure to use it but through the need to use it.
Also posted on the Orange Business Live Blog