An hour or so on our last day at Nokia open labs 08 was taken up with the Green workshop, we got a chance to see some cool videos made by companies trying to make going green more fun than it is right now. We also saw a video for Carrotmob, a group forcing and changing the environmental strategy of businesses.
However, during one of the conversations, the guy from Nokia that had joined us, briefly described a program in Finland where a company was taking the shopping receipt from people and giving them back a health status, how many vitamins they had consumed for example, I’m sure there was a little more to it than that, but I can’t find the service via Google for any more information.
What dawned on me, was that the loyalty card data that big companies like Tesco and Sainsbury’s etc hold, has m0re information than a simple receipt and thus could potentially be much more valuable. That information must be able to show us how healthy we are and also how green we are. By getting at this data we can see which products we are buying and therefore plot how green we are, how many locally produced vegetables did we buy versus how many that have traveled thousands of miles.
This data source I’m sure could provide much more than just how green or how healthy we are, but that’s two uses for the data that could have a positive impact on our lives. The next question is how do we get Tesco’s and Sainsburys to let a third party gain access to that data. There must be a business model in there somewhere, a new service partnered with the retailer, for example.