The technology is provided by NebuAD, which boasts that ISP delivered advertisements are an untapped source of revenue.
I guess this may sound worse than it actually is. It depends if the software replaces ads or inserts even more. I guess that’s why I like RSS as it cuts out the chaff. Sometime the advertising just takes over, take a look at this page, can you spot the article itself, it’s just there in the middle, blink and you’d miss it. [via]