This press release dated today announces that Orange is going to be the network under the Blyk mobile service.
Blyk which is a free ad funded service, the first of it’s kind in the UK, have entered into a wholesale agreement. So Blyk buys the time it’s customers use at wholesale rates and pays for it by the revenue it gains from spamming, sorry advertising to it’s ‘young’ users.
I’d have lot’s of questions as to how Blyk will prevent the abuse the people will do to a free service and how the adverts actually work.
It’s also the first time that orange is provider to an MVNO, we know Vodafone provides BT’s service and T-Mobile provides virgins.