Pressure is on NTL/Virgin Mobile

With today’s news of TDC’s earnings from it’s involvement in EasyMobile being only £12.8m and Keith McMahon’s prediction that MVNO’s are going to get squeezed out of the Market, it’s going to be a tough start for NTL/Virgin.
I don’t think the name of the new business has been announced yet, but the new business is currently going through a rebranding excercise,”Virgin:Connect” that’s my guess at what the new company will be called. But both Virgin and NTL have suffered poor customer relationships over the recent years and I’m not sure a name change will shed the poor reputation overnight.

It’s getting tougher in the mobile space week by week, but it looks like NTL paid way too much for Virgin mobile at $1.62bn.

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One thought on “Pressure is on NTL/Virgin Mobile

  1. Dr. Evans,

    I have reviewed your three or four posts about TalkPlus, my agency’s client. If you contact me by email with your phone and email address, I will be happy to do the following:

    1. Arrange for a briefing with Jeff Black
    2. Have you included in the live beta
    3. Address any questions that you may have about what was presented to whom over the past 30 day.
    4. Explain how so much coverage is generated.

    I look forward to getting to know you.

    Thanks,

    Andy Abramson

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