Grand Central is getting lot’s of attention, TechCrunch yesterday, Lifehacker today, but it’s a US centric business at this point in time.
There appears to be lot’s of business jumping into small parts of the telco space right now, Jajah, Truephone and now Grand Central to name just a few. They are obviously taking advantage of the fact the fact that you can negotiate in country call rates for almost zero and or use VoIP technology to traverse the network and pop out closer to the end point.
But this is great service, it get’s inbetween me and my phone providers and stops them leveraging both my attachment to my number (printing new business cards etc) and my resistance to change due to the hassle it causes. So good on Grand Central..but come on roll it out worldwide!