The pair are getting litigious over the use of the colour orange – Orange alleges easyMobile’s orange-flavoured branding will provoke confusion in the market. EasyGroup, however, has been using the colour since its inception and easyMobile says it is simply in line with its branding heritage.
I guess this follows on from the MVNO story below, but Orange was the first to this Market place, but we’ll see what the outcome is in about 2010. The only people going to win is the Lawyers. [via]